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GOURMAND WORLD COOKBOOK AWARDS 2004
Grythyttan, Sweden February 11, 2005
COOKBOOKS INTERNATIONAL RIGHTS MEETING
The Best in the World for Food and Wine books published in 2004 will be announced on February 11, 2005, in Grythyttan, Sweden, 190 kilometers west of Stockholm.
Publishers and authors from over 30 countries will meet for business and pleasure in a relaxed, and focused environment. A special International Rights Center has been organized.
Why Sweden?
The New York Times said There is a culinary revolution in Sweden. You have to experience it, you will be amazed.
Sweden, and Scandinavia, now have the best market in the world for cookbooks.
With a population of 9 million Sweden publishes 400 new titles a year, which is 2 to 3 times the comparable ratio of other western countries. A large number of titles are purchased translations, which makes Sweden a most interesting market for selling international rights, at least as worthwhile a visit as France or Spain for foreign authors and publishers. The printings of successful cookbooks are the same as France or Spain.
Nearly all Swedes speak English. There is a strong tradition for hosting foreigners with superb style and class well known from the Nobel Prizes.
Destination Grythyttan, Province of Orëbro
The Swedish pavilion of the Sevilla World Fair of 1992 was moved to Grythyttan, and it now houses the unique Library and Museum of cookbooks of Sweden, by far the best in Europe. The University of Orëbro has in the same building a hospitality course up to the doctorate degree. It includes the culinary theatre, with 3 kitchens rising from below the stage, and another one coming down from above!
Sweden in February is magical, and Grythyttan is a dream for food and wine book lovers.
THE PROGRAM SUMMARY
Thursday February 10
Arrival in Orëbro, directly by plane from Cophenhagen, or by train or by plane from Stockholm.
Welcome Smorgasbord Swedish evening buffet at the Castle of Orëbro, hosted by the Governor. This defensive middle ages style castle, with its waterfilled moats was built
by the Wasa King in the early 16th century.
Friday, February 11
Tour of Grythyttan: morning, lunch and afternoon
Awards ceremony, in Orëbro at 17h
Gala Dinner in Orëbro 19h, with star Swedish chef: Mathias Dalhgren
Saturday, February 12
Morning:
INTERNATIONAL RIGHTS CENTER for authors and publishers.
Afternoon:
Tour of Orëbro
Dinner:
Traditional Swedish dinner in Orëbro
Sunday, February 13
Departure, or optional tours (Nobel Estate or National Parks)
All hotels are in Orëbro
The 10th Anniversary
The winners from the past years will be honoured on the stage when they are present.
They will receive personal gifts and 10th anniversary souvenir.
The awards ceremony will be separate from the dinner, and will take place just before in the dinner in the big theatre, next to the Gala Dinner Hall.
The past events will be commemorated, from the start at the Frankfurt Book Fair, where the first awards were held year after year, then the Paris awards at lAstor of Joël Robuchon, the Périgueux and Versailles ceremonies, the world record for a truffles dinner at Sorges, Dordogne in 2001, the French classic event at Chateau de Brissac, and the latest Barcelona feast.
The stars of the event will be our 10th anniversary winners.
Is there a better way to celebrate Saint Valentines Day?
For information and registration
Edouard Cointreau
Gourmand World Cookbook Awards
Email: pilar@gourmandbooks.com
brigitte@gourmandbooks.com
Fax: +34 91 541 68 21
Site : www.cookbookfair.com
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