In 2014, we will focus on beijing cookbook fair. in 2015, and afterwards, we will have both beijing and paris cookbook fairs, separated by several months.
The growth of the trade in foreign rights is such that our sector of food and wine books needs two meetings every year, one in europe and the other in asia. this will favour the trade between western publishers and the asian leaders of the sector, for whom travelling within asia is much more comfortable. the weight of the new markets is essential. in 2012, china has been the main export market for translations from germany, for all titles. the chinese are increasingly interested in foreign cuisines, which have doubled from 5% of sales of cookbooks in china in 2007 to 10% in 2012, according to china publishers magazine of february 2013.
The first beijing cookbook fair will take place in 2014 in parallel to the gourmand awards, in which 187 countries participate this year. the cookbook fair will have a new important component of digital publishing, as china new media development co. is our partner. it is the digital industry leader in china for publishing, printing and e-commerce, as well as film and television.
Once the launch has established beijing cookbook fair, we will have paris cookbook fair in 2015 in parallel to beijing. it will give the food and wine books sector a unique opportunity to bring together publishers, authors, photographers, stylists and chefs.