In 2014, we will focus on beijing cookbook fair. in 2015, and afterwards, we will have both beijing and paris cookbook fairs, separated by several months.
The growth of the trade in foreign rights is such that our sector of food and wine books needs two meetings every year, one in europe and the other in asia. this will favour the trade between western publishers and the asian leaders of the sector, for whom travelling within asia is much more comfortable. the weight of the new markets is essential. in 2012, china has been the main export market for translations from germany, for all titles. the chinese are increasingly interested in foreign cuisines, which have doubled from 5% of sales of cookbooks in china in 2007 to 10% in 2012, according to china publishers magazine of february 2013.
The first beijing cookbook fair will take place in 2014 in parallel to the gourmand awards, in which 187 countries participate this year. the cookbook fair will have a new important component of digital publishing, as china new media development co. is our partner. it is the digital industry leader in china for publishing, printing and e-commerce, as well as film and television.
Once the launch has established beijing cookbook fair, we will have paris cookbook fair in 2015 in parallel to beijing. it will give the food and wine books sector a unique opportunity to bring together publishers, authors, photographers, stylists and chefs.
Publishers and authors are adapting to an emerging global market for cookbooks and wine books. It is accelerated by the bridges between cultures and lifestyles, thanks to the new media and the social networking services. No cookbook market is now an island.
Paris Food Television Festival
February 22-23, 2012
From the Egg to the Pyramid of Cookbooks
The next World Festival of Wine and Food Television WFWF-TV will take place under the Pyramid at Carrousel du Louvre in Paris.
Anne Willan and her husband Marc Cherniansky are coming from California for Paris Cookbook Fair. She is the founder of the prestigious École de Cuisine La Varenne, which operated in Burgundy at her Chateau du Fey from 1997 until 2007, and expanded into the US at the Greenbrier.
The Paris Cookbook Fair is proud to announce its partnership with Gault & Millau, the legendary guides and magazines which changed the history of gastronomy.
US Food and wine Publishers, chefs and authors will be the Guests of Honor at the next Paris Cookbook Fair, Friday to Sunday, February 22-24, 2013.